FLY ASIA

Purpose

1. To promote the brand : Great strides as one of Asia's 10 happiest cities
   • To gain the city’s competitive advantage to make great strides as one of “Asia’s top 10 happiest cities for citizens” through the largest global and Asian festival.
   • To build a city of startup opportunities for people of talent in Asia to succeed and enhance the city’s brand.
2. Spread of culture : To grow into one of Asia's 4 largest startup festivals
   • To provide an opportunity for members of the startup ecosystem to share information, provide a glimpse of the future of startups in Busan, Ulsan, and Gyeongsangnam-do, and build a network.
   • To uncover new cooperation models in Asian countries comparable to the Busan-Fukuoka model, which has taken root as a cooperation model for the multi-regional economy.
3. Business expansion : To build an Asian co-investment platform
   • To create a global network that enables exchanges between Asian startups, people of talent, and cities to build a platform designed to facilitate cooperation among startups
   • Recently, a Hong Kong-based company (BMI Group) has established a Korean office, and the fever to invest in Korean startups as seen in the case of City Bank Korea is spreading
   • Hold a large-scale Asian startup event in Busan to provide an opportunity to cultivate promising startups at home and abroad

   Asian startup investment trends

   Asian startup investment trends - Echelon Asia Summit(Singapore), Tech in Asia (Singapore, Bangalore, Tokyo, Jakarta), Startup Wheel (Vietnam Ho Chi Minh)

   Hong Kong	Prefers to attract foreign investment due to lack of talent and funds and exhibits a high proportion of innovative science and technology industries among foreign direct investments (FDI)
   Singapore	As Southeast Asia's largest investor in startups, the Economic Development Board (EDB) will continue to focus its investment on high-growth, high value-added sectors
   Vietnam	Attracted over USD 1.3 billion in investment as of 2021 for over 200 funds for Vietnamese startups